Teacup started in 2009 as a virtual assistant and has clients around the world who have included Apple, Fidelity, a CEO for a major fashion brand, celebrities and sports personalities.

Since then, we have established another business and were able to do this in a short period of time, by delegating our workload to our Teacup team, while we stayed focused on our strategy.

Teacup uses and trains our clients on multiple online platforms to help them run their operations more effectively.

Teacup has been featured in the UK and Croatian magazines and Duda has been interviewed on many occasions, to discuss Teacup and its range of services.


We believe that you can only succeed in business if you delegate effectively and focus on your strengths.

We’ve mastered a range of systems that help businesses run efficiently.

Our staff don’t need to be managed and we focus on delivering a high-quality result in the most effective manner. The result is a very efficiently run business.

Through using Teacup in our other businesses, we’ve gone from a £30,000 to a £120,000 profit in one year.

Our big vision is to be the benchmark for professional, reliable and cost effective operational management providers.


Alex Baldwin – Business Consultant

Alex has a background in banking, finance and business advisory, and prior to joining the team at Teacup in 2016, was a partner in a finance consultancy firm in Sydney for 7 years.

He has an MBA from Macquarie’s Graduate School of Management and loves working with entrepreneurs on business cash-flow management, strategy planning and implementation and business performance analysis. He is passionate about creating, implementing and improving business operations.

Alex is based in Australia with his wife Duda, the founder of Teacup.


Duda BaldwinDuda Baldwin – Founder, business and motivational coach

Duda founded the business in 2009 and has worked with a wide range of entrepreneurs and businesses since then. Duda is currently a mentor with Virgin’s Mentorship program. She loves small business and is passionate about entrepreneurship.

Prior to starting Teacup, Duda was a Marketing Director and skills include entrepreneurial mind-set coaching, social media management and she is a productivity whizz!

Duda is based in Australia with her husband Alex.


Jay Knezovic – Technical whizz and go to person

Jay has been with the company since its beginning and operates remotely from the UK.

She has worked with a huge variety of clients over the years and has developed a comprehensive skill set, perfectly suited to Teacup’s clients.

Jay is Tech-savvy and incredibly resourceful. He ability to problem solve is first class and she does all this with incredible speed and accuracy.



e: alex@teacup-ltd.com
m: +61 412 709 033